benchmarc woodworking is a small custom woodworking and cabinetry shop. It is comprised of a small team (3) of fine woodworkers who specialize in high end cabinetry, built-ins, and other specialized pieces for private homes and/or businesses. The shop is located in an awesome industrial loft space in Oakland but most clients are in San Francisco or scattered throughout the Bay Area. Clients are often looking to match period pieces in their Victorian/Edwardian homes, to build something truly special in a vacation home, or looking to have that dream shoe closet built. The brand should appeal to home owners looking for custom work and high end design/build solutions as well as to boutique businesses that are looking for specialty cabinets.
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Diseño de inspiración
We really like old timey looking labels (whiskey bottles, old saloon signs, etc) and old logging imagery. This is not a construction company but rather a fine woodworking shop so the tools that would be relevant are more like planers, table saws, hammers, screws. We also like the look of wood slabs with the raw bark edge and the rings of the tree. I'd like to see some design ideas that use that imagery. The fish logo is probably the favorite - with a good color contrast, an interesting design and shape, a hand stamped vibe. The Stone Root logo is a close second - the font, layout of the font in the circle, rough edged ink blot look of the circle, and simple yet elegant look all fit with the design elements we like.
We are drawn to the letterpress style of design and like fonts that are stronger and may have some elaborate detailing or interesting shape. We also like things that are more intricate (appearing like it was drawn with pen & ink or something). No cartoony shapes or font types. Check out the images I uploaded for some samples of styles that appeal to us. The Skin & Bones logo is our least favorite. We really like the watercolor style background of the Fotograf logo (and everything else about it).
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