We are a start-up butcher shop opening a store in the outskirts of Melbourne attempting to take on the big supermarkets.
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The mascot would ideally be appealing to all shoppers.
We need a design for "Joe the Butcher". He will be the mascot for our butcher shop. He will be the image used on our signage and on promotional material alongside our company name. We don't need our company name in the logo but, it should contain the text "Joe the Butcher".
The real Joe is the owner of the shop. He is young and friendly. While were not looking to copy his image, the mascot should also follow these couple of traits.
The shop's colour scheme is royal blue but the background for the masscot is undecided.