Brand and business: Teak and Slate is a home lifestyle brand that brings simplicity, efficiency and design to your home and kitchen.
The initial product line is focused on kitchen tools.
Later, we'll launch a home decoration and storage line, so I would like to keep the logo generic / abstract enough.
• Target audience: Both men and women between the ages of 29 and 40 who are looking for modern, simple and stylish items for their homes. Also in the kitchen line, we'll integrate recipes to cook with those tools
Values to communicate with your design: Modern, simple, zen, stylish, young, strength.
If the brand was a person, who would it be?
Think about a combination between Justing Trudeau and Hannibal (the Mads Mikklesen interpretation)