Krave people are fit people, not people looking to become fit
Krave Fitness Gym concept is uniquely centered between traditional fitness clubs, small group training studios, athletic performance facilities, and boxing centers. We believe we have a unique approach to fitness that requires members to integrate our five components of physical fitness which include: Agility, Endurance, Strength, Striking, and Stability. One of the primary training programs will be the Krave Fitness program which is a 50-minute program is a total body workout which uses intense interval training to maximize caloric expenditure, oxygen consumption, and muscle fatigue. The Krave Fitness program is an empowering experience that will maximize the results of consumers.
What is the core belief that we share in common with the consumers looking for our product?
“Average is not acceptable”. Our early adopters hold true that in some aspect of their life they are not ok with being average. This belief could be driven by money, power, physical appearance, quality of life, competition, need for attention, or their set of personal beliefs. These people never may be more than average, but they believe they are. Whatever the case might be, Krave Fitness shares those beliefs, and decided to use fitness as a tool to fulfill them.
Who is Krave Fitness?
We know that Krave Fitness will always be “un-accepting of average” by remaining innovative and providing the experiences needed by consumers to achieve their goals. Krave Fitness is reality, it is work, and it is the confidence that we do it because it’s part of who we are. Krave Fitness does not make people lose weight, build muscle, or get in shape. Krave Fitness is for people who believe that they already are the person they want to be, this is just one way they show it.
What types of people want to be part of this?
Krave Fitness people apply this theory to different areas of their life. In their minds these people strive in some aspect of life to be recognized. This might mean hosting the best parties, most competitive intramural team, having the most successful career, or being liked the most by their friends. These feelings, of course, are stronger during earlier stages of adulthood and begin to fade as adults gain perspective to the different aspects of life. This plays into the focus of Krave Fitness which aims to attract a primary target audience of 20-35. Most individuals will be single, have a young marriage, or be early into their parenthood. A large percentage most likely attended some level of college and is pursuing a professional career. These people remain optimistic about life, but understand that they will have to work in order to achieve their goals. They have busy lives because their personalities keep them involved in various work related, social, and recreational activities. These people love to interact with people that have similar interests and often seek opportunities to do so. They remain close to a group of friends which help provide the incentives and coercions to remain interactive in their current lifestyle habits.