Launching a global charity

Nuevva nb this is N u e v v a

Nuevva (meaning new way or new road forward in Spanish) is a new charitable organisation specialising in helping global charities such as the Red Cross or Oxfam or Care International be more effective in providing relief around the world through better fleet management. We have all seen pictures of white 4WD vehicles struggling to bring aid to the needy. What few realise is just how ineffective those fleets are through breakdowns, bad driving, bad management and corruption. Billions are wasted every year resulting in precious aid funding going to waste. Nuevva will use sophisticated techniques borrowed from the commercial world to reduce cost throughout the process, from the leasing and delivery of vehicles to training and maintenance to disposal within Africa where used vehicles are difficult to buy and highly prized. Nuevva is not-for-profit, humanitarian, professional and focused on results. It is run by experts in the fleet management field with many years experience of the challenges of providing aid throughout Africa.

There are many audiences for Nuevva including global aid organisations such as the Red Cross, Oxfam and Medicins Sans Frontier and the UN - foundations such as Gates, Clinton and Rockefeller - local aid organisations operating in Africa - global banks providing funds such as The World Bank - vehicle manufacturers and local service providers

A brand identity primarily through a logo but also with a look and feel for collateral and other print materials and for use with the Nuevva website.

Values - forward thinking / dynamic / professional / international

NB - cannot use the same colours or design as the major global charities

NB - must not fall into the 'children with flies on their faces' style so often badly used by charities