Law Firm "moving on up"; needs logo to come with us!

Evans & Dixon, L.L.C.

Evans & Dixon, L.L.C. is a mid-sized, regional defense law firm in the Midwest, specializing in insurance defense in the areas of Workers’ Compensation and Civil Litigation. Recently, we added a Business Services practice group, allowing us to tap into a new, albeit different, client base.

Evans & Dixon has been in business for over 65 years and our reputation of excellent client service is solid. Though very well-respected among our clients and our competition, our Firm is seen in the marketplace as an ‘old school’ and ‘stodgy’ defense firm.

But we are working to change our image. Along with our new practice area and growing client base, we are moving from an innocuous office building into one of the nicest, most well-known buildings in our downtown area in early 2011. We are additionally redesigning our Web site and then will subsequently redesign all other communication materials. We need an updated logo to reflect our revamped image and to drive the development of new communication materials.

The current logo can be found here: http://www.evans-dixon.com/ and attached to this brief. We want to move away from the 'block' logo. We are a law firm so a design that is wild and crazy or too out-of-the-box will not be successful. Words I would use to describe the new logo would be sharp, classy, professional, sleek, and modern.

Work Comp and Civil Clients: Insurance Companies, TPAs, and Brokers

Business Services Clients: Small to mid-sized businesses/business owners

Color: Blue.
The current PMS color of our logo is reflex blue. We are not tied to this specific PMS color, but blue is a must. It’s recognizable as the ‘Evans & Dixon blue’. I’d like to see the blue color punched up, perhaps approaching something in the navy family, but not quite that dark. Additionally, our Web site and office space redesigns will incorporate complementary shades of gray/silver and white, as well as adding layers and textures where appropriate. Using these colors or adding textures is acceptable.

Files: All appropriate files to use the logo for small digital and print jobs such as Web site, Web site banner ads, print collateral pieces, advertisements, business cards, apparel, as well as for larger options such as trade show table top, banners, signs, etc.

Type/Font: The L.L.C. in our name must be present but we would like it to be very small. The font size of the ‘L.L.C.’ should not match the font size used for the text “Evans & Dixon”.

Please include an option with and without ‘Attorneys at Law’ in the logo design.

We are comfortable accepting designs that just provide a font treatment to the ‘Evans & Dixon, L.L.C.’ text in a new and crisp way.

Please refrain from using ‘E&D’ as a shortcut.

Please, no stock images or clip art.

Please include a one color and black & white or reversed out option for imprinting and ads.