Leading Online Ad Industry News Site Needs A New Site Logo

ExchangeWire

FarneyMedia.com is a blog that covers ad trading and the ad exchange marketplace in Europe. The site is going through a rebrand and will be re-launched as ExchangeWire.com early in 2010. A new logo is required for the site.

Digital media traders, ad agency, ad network and publisher sales professionals, working in the European online display market. ExchangeWire.com is a B2B site for the online display market. The audience is a very business-focused audience from the digital media space.

The name of the news site is ExchangeWire.com.

ExchangeWire should effectively be the logo.

Think contemporary, modern, sharp and classy. It should be something that stands out - and doesn’t look old and traditional.

This new area of online display trading resembles the equities market, where ad impressions are traded on large trading platforms. The logo should have a financial market feel to it.

The logo needs to convey thinking, analysis, strategy, and good ideas. - and the concept of this new ad trading environment.

A logo for multi-purpose use, and can be used not just on websites, newsletters and invoices, but on powerpoint presentations reports and proposals.

Ideas for the logo should come from business information sites, like Bloomberg, StockTwits and BusinessInsider. The colors for the logo should resemble the present logo (#AA1111) on FarneyMedia.com.

- We need versions with a White Background
- Versions with a Transparent Background
- Versions with Inverted Colors
- Final design to be supplied as PNG format.