This logo will need to be designed with the fact that it will be displayed on a sign with a black background. However, It would also be nice to have another version of it that would work on a white background if needed. Our marketing colors are black, hot pink, and white. The sign will be hanging on a hot pink yard arm sign post. It may or may not need to include hot pink in the actual logo. We are open to ideas.
When I picture the logo, I see the logo being the actual name "eXcel" with the "X" being the noticable part of the logo. But as I said before, we are open to possibly having an Icon with the word excel below it.
I am thinking more of a generic design more than anything to do with the real estate business but, once again, I am open to ideas!
I REALLY want to play on the "X". Please have the X be larger than the other letters. I want the X to be what the audience sees when driving by the sign. See uploaded logo. It will give you an idea of something I like. Not the color or style I want but I do like this setup of simple logo with the X standing out. Also shows it on a black background as I will be using it.