I want to have my patient base be fairly young (20-50 year-olds) who are physically active, especially with cycling. I also strive to work with the Latino population in our community. I strive to have the brand "pop" so when people see a bumper sticker, sign, ad, etc they immediately think of a professional, broad based, caring clinic.
My wife wants to focus mainly on women, preferably 20-60 year-olds but she'll work with women of all ages, including children .
In general, our practice will attract young families who are proactive about their health and are looking for more than just a quick fix. We incorporate blood testing and use herbs, vitamins, and whole foods to treat illness instead of pharmacology.