I am starting a cosmetics company with the first product launch being nail polish
Cuéntanos a qué tipo de público quieres llegar
Women who love cosmetics and also care about makeup that is good for them. Additionally, these women will like that I donate a percentage of revenue to charitable organizations. So, the cosmetics are good for you and the world.
They are 18-35 years old and are expressive. Confident and independent, they work hard and play hard. She's someone who loves to go out with friends and travel.
I need a logo for the word "lex" . The premier use of this will be on a nail polish bottle and should be modern. I think this line will be similar to NARS, Urban Decay or MAC. Style influences for the logo should be Nambe - modern yet feminine.
I want it to stand out from my main competitors (O.P.I., Essie, China Glaze). Also, "Nail Lacquer" should be be somewhere (maybe below "lex") since it will be used on the bottle.
I would like this to be white since it will be on a bottle against color.
I also want to note that the company's products will be good for the consumer (have benefit like moisturizer and nail strengthener) and i am donating a percentage of proceeds to NGOs. I would love if that could somehow be integrated into the logo.