I see three parts to the logo; they can be used together or independently.
1. Site name: All About Eat
2. Tagline: Great Food Found Here.
3. Image: TBD. I would like a food-related graphic to be incorporated into the logo.
I like clean lines and colors that pop. The website's colors are muted; I think the logo is a chance to bring color into the product. [See attached .pdf]
And, as it happens, the outline in the 99D sample brief largely hits close to home.
1. No cartoons - I want it to be playful, but not cheap or childlike
2. Nothing too elegant - we do not want to come across as being fancy. I want people to feel like this is a trusted source for great food (from hot dogs to foie gras) and the kind of site that they want to make a regular part of their week.
3. The typeface should be clear, simple and bold. It should stand out, but not be too fancy.
Hope this is enough to get started, but I'm more than happy to answer questions.