This project is for one of the largest professional services providers in the world. Key to our image is the fact that we are professional, personal, intelligent and above all innovative.
In terms of specific services we offer they fall into three broad categories of Tax, Audit and Advisory (Consultancy).
We also pride ourselves on being a company that takes more of a tailored and personal approach to the work that we do than our competitors.
The project itself looks to establish a platform to deliver information on the issues our clients are interested in; not the services we provide! Therefore above all it is a non branded programme powered to create a platform powered by us delivering the best possible content and opinions.
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- CEOs and Senior Execs who are in a position to drive fundamental change in their industry and as a result in their market. This “GAMECHANGER” community is defined by having both the will and the power to make decisions that result in a shift in how they do business
- They should respect people who have been in their shoes and achieved results: they want objective, relevant information about what is going on around them, and they want it in the format that is easiest for them
- They are likely to be time poor, swamped with things they must get round to reading, and they are not averse to using technology to gaining insight more efficiently
The logo needs to be visually strong and needs to stand out from others. It should be simple and bold iconography with 'GAMECHANGERS' in the standard lettering beneath. This means it needs to reflect the key benefits of the programme; for example, represent business insights, straight to the point, can save the time of CEO's/Senior Executive. Therefore the logo should be to the point (uncluttered), bold, punchy, insightful.
For the logo the Univers 65 Bold typeface and the following colour blue R0 G51 B141 should be used.
The image will need to be compatible with applications (especially the iPad), websites and also in print. Ideally the image will be created on a black background in landscape and not animated. The image needs to be flexible to use in small and big; i.e. the name GAMECHANGER has to be readable in the small version. Smallest pixel size it will be used at is 120pixels wide by 20pixels high. The logo should be supplied as a vector file (an Illustrator file with the extension .ai or .eps).