A logo that is always on top!

Swedish Pool Factory - Svenska Poolfabriken.

Svenska Poolfabriken (Swedish Poolfactory) needs a new logo.
We are a Swedish company that develop, manufacture and sell in-ground and above ground swimming pools.
Established 1989 we are one of the oldest companies in this area in the country. We are localized in the northern part of Sweden ,close to the arctic-circle but the customers are mostly in the southern part of Sweden. Sales is generally done by phone but we also visit a lot of our customers in their homes. Marketing is made by primarily by TV, the web and newspapers.

The top-of-the-line material we use is Stainless steel, but we also have pools in galvanized steel, concrete, timber and fiberglass.
Regarding price and quality we are a premium supplier in Sweden.

http://www.svenskapoolfabriken.se or http://www.svenskapoolfabriken.com shows how we look today.

Our customer is in general a women 30-50 years old, well situated with husband and children. Middle-class and above. Living in a nice area.

The logo and web must show that we are selling rather expensive products of high quality - a sophisticated look.

PLEASE The focus is on Poolfabriken = Pool Factory rather then Svenska = Swedish.

Since we do a lot of TV commercials the logo should be able to be used in that media also.