We are building an online portal of resources and information to build awareness about human trafficking.
Yes - Slavery still exists today! That's why the name of the campaign/ site is - STOP SLAVERY TODAY ... http://www.stopslaverytoday.com
A great logo design is fundamental to grabbing the attention of all to put an end to this international horror.
Stop Slavery Today
Stop Slavery Today is a campaign built around an online social networking and multimedia website against the trafficking and slavery of human beings of all ages and sexes.
Logo Requirements: Powerful & Representative
The symbol should stand out enough to be eventually instantly recognizable, when presented alone, by all as specifically associated with the issue and campaign against the trafficking in human beings. (like the rings of the Olympic Games do without us seeing the words)
It should be unique though and that's why it would be great to avoid the colour red please.
It needs to confront people but engage them. It needs to be cutting edge and competitive in the market place to give it some credibility.
Symbol should depict something that conjures up a universal image in one’s mind (some have used stop signs, broken chains, barded wires and hands with a key - so just be aware of not repeating what has been done please :-)
Because of the multimedia and web 2.0 nature of the site, there are already going to be lots of photos and images of the issue itself including men, women and children involved in the trafficking so we don’t need to make the symbol reflect any one sex, creed or culture.
Future Work & Collaboration:
Once we pick the winner, we are very likely to employ that person to do the stationary and other collateral designs for us as well - potentially even the website colour scheme.
- Item 1...Unique Font Style = Strong with a sense of calling people to action in an inviting way- Item 2...Symbol - easily recognisable & reproducable
- Item 1...I would prefer not to use the color red - - it's always used in this and is not very effective.