The Fitness Formula is a Fitness studio offering HIIT group training and 1 on 1 training using the myzone heart rate monitoring system and some the most effective fat shredding equipment in the industry. Equipment used includes VersaClimbers, TRX suspension trainers, incline trainers, water rowers, free weights, kettle bells, medicine balls, etc. Classes are taught by a degreed and certified fitness coach with a maximum of 18 people in a class. The clients heart rate is displayed on tv monitors throughout the studio to ensure modifiable routines, a sense of competition, and effective results. Clients then get an email with their workout profile, calories burned, hr zones, and a points award system to track results and increase motivation. What we do is the most fun, effective, and efficient avenue for rapid weight loss and muscle shredding. Target audience is anyone seeking the formula for total fitness . Everything we do is modifiable, but this will probably appeal to women a bit more than men, however men who want to get shredded will attend. The style of the exercise and the nature of the myzone system will definitely attract those who are fitness forward and are into tech fitness, apps, activity and hr watches, etc.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Otros requisitos relativos al color
I'd like to explore the following colors:
Reds: Energy, action, passion and love.
Yellows: Energy, intellect, fun and youth.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Need an Icon to go with the logo. I had a logo made and I'm not happy with it. See attached. I like the colors black and white for the logo, but I'm starting to think that we need some type of color. Probably a splash of Yellow or Red along with the black and white. Maybe this color is in the icon? I've added some images of the workout concept and logos that I like, to give you and idea. As I attach these, now I'm thinking something similar to the logo I already had created maybe with "Fitness" yellow and "Formula" red. The letters we used are maven pro. The icon could then still be black and white as part of the actual name or separate from it. I do want a different Icon however or maybe no icon at all. The versa climber machine really sets us apart from other studios as well. Check out the myzone website and versa climber website. I also considered an icon that is the shape of the app's on an iphone, which is similar to the shape of the icon on the myzone hr system that displays the hr on the tv screen during the workout. I also considered having some type of heartbeat in the name of icon like myzone did, just an idea. My wife thinks the heartbeat symbol is too boring fyi.
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