CloudSuper is a Melbourne-based technology and services company. We help super (or retirement) funds provide their members with advanced, member-centric services & applications which help members better manage their financial lives. We deliver these services and apps via a SAAS/cloud hosted platform. Our solution helps our partners better engage & retain their members while reducing service cost to serve.
Our target audience is super/retirement fund C-level, marketing and operations executives with an interest in new media, innovation and mobile devices.
We're looking for a simple logo and text combination that can be used on our website (both dark & light backgrounds), business cards and other sales material. We love the branding of mint.com as well as Apple's neat MobileMe cloud imagery. We want to present an innovation-friendly, cutting edge image while still projecting security and robust delivery expertise. We like Helvetica Ultralight or similar sans serif fonts but are open to suggestions. Hot pink and gray is also kinda intriguing but we're open to anything!
The cloudsuper name comes from our emphasis on cloud service provision, as well as the need for consumers to plan for their financial future. This is a B2B brand versus consumer brand (we will brand the consumer service differently).
That's about it! Refer to the attached for some examples of branding we like, but we're open to all suggestions.