We crowd source textile designs from emerging designers to be used on our range of women's accessories, such as silk scarves and bags. Aimed at 18-34 yr olds with an interest in unique fashion and new design. We sell in some of the UK's biggest fashion retailers such as Topshop and Asos.
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You can visit our website at http://www.betafashion.com. We're looking for a new logo that can easily be used (probably best if it's horizontal rectangle) so as to not require much web layout changes to make work. The greek beta symbol should be incorporated somehow, although not necessarily as a separate entity, but could be the B in the word Beta. The main focus of the logo should be the Beta word. The word fashion should be able to be dropped from the logo altogether and we will even accept designs without the word fashion in them.
Our site is about fashion and art. Generally in the UK fashion logos are quite clean. The logo should have quite a strong silhouette so it can be easily embossed and used on handbags etc. One though we had was for the tail of the B in Beta to be like a paint brush so it looks like the Greek beta symbol but also represents the artistic crowd sourcing side to our business. Don't know if that can be made to work though.
We're open to extra artwork around the logo (like the horses above the Hermes logo) but as mentioned before anything like this should be dropable, still leaving the core logo looking strong.
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