BESANA will be a bio-space to share&learn ideas, knowledge and experiences. Women and men of any age will participate in the activities aswell as babies&children , so the logo must be glad, dynamic and attractive to all public.
It will have to be fresh and clever for all the public and must contain elements that the children can also identify in order to be able to use abbreviations of the same logo to promote the activities that we are going to do related to the different ages (posters of activities for children, adults women/men.)
It must also be relationed with the city tranformation that we are promoting. We will have activities like urban orchards so people in BESANA can experience the benefits of these practicals on their own homes.
The logo should have different elements that could work alone or under the principal one (brand name). (These elements could be women-men and children together on hands around a buiding with green elements... Things that mean the importance of family, friendship and childhood,in and sustainable life)