We are located in Geneva, Switzerland
Our core activity is IT training into multinationals. Over the past 5 years, we have been reorienting our activities into producing video clips for our target public which is the "Busy Professional".
These people have already attended Seminars, Training courses of all sorts, etc. Our objective is to help them REFRESH what they already know by giving them short video tutorials (usually in series of 5) around subjects any professional needs to master, such as: "Connect with your audience", "Manage your time", "Great tips for the advanced IT user", etc.
These tutorials are available for iPods, iPhones via iTunes and in flash on our site http://www.rikkistips.com
We are a small outfit of like minded experienced trainers and coaches. We are not into the mass market but rather enjoy cultivating an individual relationship with our clients. Our clients tend to be culturally sophisticated people. One of our competitive strengths is that we provide services in English, French and German.
The "Busy Professional". Our clients are usually university level, who work in banks, insurances and the United Nations as knowledge workers.
We already have a design which is now about 8 years old. It is now dated and conveys too much of a soft, romantic, dreamy image which is in fact not what we are. We are a small, dynamic on the ball group of professionals. Also, our target group are young professionals.This new logo is a first step towards revamping our site(s). The "openers" to our video clips already have a different, modern design. Please have a look at the enclosed picture. As such, I think that design is not bad, maybe one could build on it or even use it?
I am looking for simple, strong and clear lines. Has to go on the present background or a white background. Colour if possible the red on our website backgrounds. Here is the hex colour code #9D1961