We are small business experts. We help small business owners and employes to learn how to run better businesses. The Small Business Company produces learning tools for small businesses including e-learning, articles, templates and self-help resources. Our content is delivered in digital form prodominantly via our own e-learning platform.
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Our clients are larger organisations that have small business customers (such as banks and government agencies). Clients embed our e-learning training in their websites where their small business customers can access it.
We require an iconic logo utilising both our full name (The Small Business Company) and an option for the shortened version (TSBC) for use where there may be space restrictions.
We require the logo to be suitable for web use and print on brochures and business cards etc. It must be easily recognisable when used as an icon.
In the past the company has had a fairly conservative image and the new brand should represent a more modern approach.
It must appeal primarily to the target audience of larger business support organisations while still reflecting the small business angle.