Our company is a small, boutique fitness studio that offers Yoga, Pilates, TRX and personal weight training/body sculpting. Also, the studio is located on the ocean in a beach community. Additionally the studio has tall ceilings with lots of natural sun light. We want to encourage our clients to "seize the day" or "Carpe Diem" and get motivated to come and exercise with us.
Our Target audience would be fitness minded men and women in their 20's to older folks in their 50's to 60's, really a wide variety. We want to attract a hip crowd without feeling like we're alienating the older population.
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We want the "Carpe Diem" to be the most dominant text in the logo. Maybe would be nice if you could do something cool with the 'C' and 'D' in Carpe Diem but not a requirement. Overall has to be something that looks good on apparel like workout shirts and yoga pants.
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