I am an owner-operator of a service company that produces legally-required documents for businesses that need them. I am a small operation but want to look larger, well-organized and business-like. I have been successful at this, but now am ready to upgrade several aspects. I am creative in what I do, but that is not graphic design! There is not a lot of culture to the company since it is just me but I will convey in words that I will adopt and use best practices and am always looking for ways to improve our service.
Cuéntanos a qué tipo de público quieres llegar
The target audience is mostly individuals coming to my website to find out if I can help them. They have a product that is a material, chemical, cosmetic or medical type product and know they need a Material Safety Sata Sheet for governmental or commercial reasons. Many are in small businesses with one or a few employees and some are from larger companies. My service is not something most people know how to find other than going to a search engine and starting to look. Most are coming from the United States, but they are interested in meeting the legal requirements in Canada or Europe or Asia. Sometimes they are international visitors wanting an expert in United States regulations. It is definitely an existing market and growing. Once they are customers they will see invoices, letterhead and other items with the logo.
We need a logo to use on our website, stationery and marketing materials. Colors and detail are fine but some consideration will be given to its appearance when embroidered onto shirts, hats etc. We also want a one-color version (used for pens, rulers and other promotional items) to look good and convey (nearly) the same message.
Point 2 is that our legal structure is an LLC or Limited Liability Partnership. We would like a design that allows omission or inclusion of the LLC without a significant change to the message. The LLC version will be used on stationery and formal presentations. A more consumer-ish version would omit the LLC for brevity and appearance.
The subject matter of our business is dull as dust to most people. MSDS is the commonly used acronym for Material Safety Data Sheet that is a document that accompanies many products and materials to describe the properties and hazards involved in their use. There is often a lot of technical and legal information involved and that is part of the reason people need help with writing these documents. An interesting and bold logo would be something of a departure for companies doing this kind of work. The current logo and design is just a typeface and a color, utilitarian and conveying do-it-yourself design. A Wordpress template design around this logo (maybe by you) will be next for the website.