The logo is intended to only really be used online - on a niche site - starting off with writing blog articles and providing information/guidance about reducing/controlling alcohol. Eventually I intend to sell ebooks and courses via the site.
The idea is not to use 'recovery language' which puts many people off other organisations like AA (e.g., "abstinence", "sobriety" "addiction", "alcoholism") but to focus more on providing information that would suit the numerous people on the planet to probably drink too much, are concerned about it, would like to drink less, but who don't want to stop completely (and don't need to because they aren't physically addicted).
Audience could be women and men of all ages (possibly women would find the site more than men, as women are more likely to seek help and advice online), probably professional, reasonably well-educated, interested in self-help..
I am a psychologist working in addictions and behaviour-change, so there is some professional authority to the site (rather than just a 'personal story' type site/blog) although I do bring myself into the writing.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Ligeros y neutrales
Otros requisitos relativos al color
I'd like to explore the following colors:
Let designers make suggestions:
Aquas: Empathy, compassion, clarity and precision.
Light neutrals: Purity, balance and sophistication.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I will take your advice on whether the slogan above is better on or off the logo - as I said the logo design is simply to use on a website - I can't imagine using the logo on business cards or letterhead as it doesn't represent me as a person and is just one side gig of my main work. Ultimately I would want to brand the entire site in a harmonious way - with a format for blog posts etc but will get to that later!
I have registered the domain controlmydrinkingHQ.com (was unable to get controlmydrinking.com). Not sure if you think the "HQ" needs to be incorporated into the logo/text or not - leave up to you.
Promoción de blog
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