Although yoga is associated with calmness, serenity, simplicity, older age, monk hood, and minimalist lifestyle sometimes even boring, but we want to convey the opposite meaning.
We want to communicate the following meaning via our brand
" Yoga is the new cool'
Modern, posh, trendy
Explorer, adventurous, bold
conquerer , winner,
Young, cool and sexy
strong, powerful, fit and atheletic
We feel that specially in India, where we are from, people associate yoga with boring, poor, old age, renunciate and not so cool people.
But we want to change that perception. Through our brand we want to create a "cool", "modern" image of Yoga.
We are not looking for any logo, but we want you to create a logo out of the name " Nachiketa Yoga & Lifestyle" . So go ahead and experiment with the typography techniques. Make it look fun yet inspirational. Play with the colours. Be innovative yet simplistic.