Logo design for new auto parts e-commerce site

APX Auto Parts

This is a logo design project for an online auto parts retailer called APX. APX is an abbreviation for Auto Parts Express. Our domain name is http://www.apxautoparts.com. A website design contest will be posted once this logo design contest is complete.

Our current line of car parts falls under the categories of brake components, fuel systems, ignition & distributors, radiators, routine maintenance parts, starters & components, steering, and suspension.

Our main competitors are http://www.partstrain.com, http://www.autopartswarehouse.com, http://www.carpartswholesale.com, http://www.thepartsbin.com and http://www.autoanything.com

Guys who like to get the best deal they can on their car parts. They may be buying the part as a DIYer (do it yourself-er)or they might simply be trying to avoid getting ripped off by the dealership or repair shop.

We are completely open to color choice. If you look at the five competitors I mentioned above, they generally use Red. We would like to differentiate from that. Blacks and grays would certainly be good to include in the design. We will also need the logo in a one color format.

The logo will primarily be used on a white background.

Naturally with car parts, there is an infinite amount of icon/graphic ideas. I am not going to even try to limit you with my suggestions, so feel free to get creative if you choose to include an icon within the design.

Some websites include the .com in their logo but I think this is unnecessary.