This logo is for a party/event, "The Inside Scoop".
BCI is an regional IT company @ approx. 50mm annual sales. Strong in Cisco, Microsoft, Citrix, etc. Sells IT hardware & software. Located in central deep south US.
The logo is for an annual event. Outdoor party with vendor booths for demo & information. Tag line for event "The Inside Scoop" . Will be outdoor grilled food, music, an ice cream truck for the "Scoop" + the vendor booths + technology classes.
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The target audience is corporate & government IT professionals......folks that would purchase IT infrastructure products (hardware, software, & custom programming). Also upper mgmt that may be above IT level, but involved with decision making.
Need a clean logo for the party around the slogan "The Inside Scoop". That's it.
Should be light & feel good....could be humerous (maybe). It's a party.