(I haven't come up with one yet)
Desired Color Scheme:
1st choice: Black, Red, White .... 2nd choice is yours
A professional, bold design.
Accepted File Formats:
Vector Formats (.eps, .pdf or .ai)
Alacrity is an established company looking for a new/updated identity, logo, business card, promotional folder.
This business mainly targets the healthcare market; the general business markets include newspapers, magazines, banks, and construction. So, the logo should be professional, and not focused on one business type.
This market is extremely competitive with the common identity themes being a handshake, a computer keyboard, and a CSR with a headset -- all of which should be avoided. I am looking for something bold and unique.
Here's the reason for the Black & Red - it is to imply your financial state -- keep your business in the Black (more $ coming in) as opposed to the Red (you can't get your clients to pay).
If you have a better idea and color scheme please donâ€™t feel confined to black and red, itâ€™s only an idea.