Concrete Protection Specialists provides a sealer application (new patented product superior to any other out there) service for driveways or other concrete surfaces that protects it...so water won't get in and cause cracking and other problems. How many people have unsightly driveways? And who ever said this was acceptable? Beautiful home, beautiful landscaping...but driveway is a mess! Don't spend money on a new driveway later, protect it now. The company also provides concrete repair services as well as decorative services, but that is not the main focus...more of an "add-on" service. They sell the product (sealer) and the service of applying it.
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Market is mid-high income homeowners as well as business owners (with parking lots or larger concrete surfaces - schools, hospitals, restaurants, etc.). They would be image-conscious about their home/business or proactive about protecting their investments (protect now rather than pay more later because of issues). Most likely the buyer of this service will be male.
Communicate strength and durability. Protection (repels water...could be part of the graphic..?). Appeal to male audience. Nothing too bland, still want it to be a vibrant (impactful colors) and exciting logo even though this is concrete (like don't use gray concrete colors, LOL). Since it is targeted toward men (and businesses), a professional look is ideal...will want to stay way from "cute." Make it a bit higher-end and edgy (not like some other logos we'd find in the construction or concrete industry).
The logo will be used on everything - print, TV, apparel, website - so versatility is important.
If you have any questions, feel free to ask. This is my first time posting on here. The work is impressive. I do marketing/advertising consulting with other businesses that need design work so am always looking for good designers. This particular company needs a lot of marketing and identity materials.
Thank you!! I look forward to viewing the designs (love the creative aspect)!
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