active (the full brand name is Truth Teller Active ... but i wantthe "Active" small/seconday and i want to be able to have the logo without the "Active" at all .... so easy to drop in or out.
Cuéntanos a qué tipo de público quieres llegar
We are an unapologetically bold and on-trend Active wear/Lifestyle brand – selling compression leggings and sports caps.
We are about providing quality with Personality.
We believe attitude is sexy and our style has attitude.
Our customer is effortlessly cool and unapologetically confident.
They have a strong sense of self and own their personal style.
They believe life is about everything in moderation, so whilst they are fit, health conscious and reformer Pilates fanatics, they are also social butterflies who binge drink on Fridays. Hey, the 4 sessions of Pilates across the week, cancels out the weekend of drinking doesn’t it.
They are body and fashion conscious, taking extreme pride in their appearance – in fact they believe it is equally important to be looking the part, and looking sexy while doing exercise, as doing the exercise itself.
Yes - They ARE those people you see wearing their ‘active wear’ all day, all weekend, grabbing lattes or green juices with their girlfriends, shopping, buying groceries – but the key difference here is that they actually did do some form of exercise in their active wear first. It’s just so damn comfortable and looks so damn good – so why in the world would you get changed.
• Core age demo 18 – 34. – but we believe age is a state of mind.
Key Words to describe the brands personality.
• Style – WE ARE style
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Otros requisitos relativos al color
I'd like to explore the following colors:
Light neutrals: Purity, balance and sophistication.
Aquas: Empathy, compassion, clarity and precision.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I would like a shortened version of the logo too.
So main logo - "Truth Teller"
I would like a 'TT' version also (Monogram version) that compliments the main logo.
Please note: the referenced images / logos below., I like this cool, trendy, modern look and feel. Particularly the LL .... I can see this working with TT for Truth Teller ...... I also like the idea of graffiti like font
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