Looking to become the largest portal for dentists to post their profiles and for patients to rate their experience with them. Also, practices (dentist offices) will have their own page as well.
The website will have free as well as commercial listings.
The audience consists primarily of patients that either want to share their experience with their dentist, or that are looking for a dentist. Secondarily, dentists and their offices may sign up for a free or paid membership, which allows them to post their profile on the website.
Full creative control; design whatever you see fit for a website of this nature. Keep in mind that the color scheme that you'll use will most likely be the one we'll be using across the website layout as well.
There are good changes that the winning designer will also be contracted to do the layout for the website.
If you have any questions, feel more than welcome to ask them.