We are looking for a logo design with an icon for the Gigsby. brand. This design will be placed on our website as well as any promotional material and will define the key visual elements of our brand such as color palette, font, and overall look and feel.
It is critical that the design reflects
(1) the main purpose of Gigsby. :"a place for electronic dance music community to network and make gigs happen".
(2) reflects Gigsby's founding principles and personality (see below)
(3) Resonates with the target audience
(4) sets the stage for further brand development
What are the elements of Gigsby's personality:
Warm, artist and community friendly, fun-loving, partying, enjoying life... Yet it is a place where business gets done.
So it must strike the right balance between the social/professional network and a place where commercial contracts are signed. You can think of it as a big professional networking cocktail. You walk around, mingle with people, shake hands, close business, sip your drink, move on... It is fun and business-like at the same time.
Gigsby's founding principles must also be reflected:
We love dance music.
The Gig is the heart and soul of dance music
We want more and fun gigs to happen
Elements that we like to include are:
An icon for Gigsby.
The characters "Gigsby."
Establish a color palette of 3-4 colors to be used on all visual material moving forward.