Playerline is a fantasy sports company that provides the audience with an aggregation of news, information and insights on professional athletes. We are essentially a resource hub... think Google News. Our platform is a true utility or tool for consumers whom play fantasy sports.
From a design perspective... we are not set on any specific color and/or color combination. Additionally, we do not have a tagline that we'd like incorporated. However, we have determined that we do want the word 'Playerline' to be displayed as (1) word, not two. That said, we are open to reviewing submissions that capitalize the 'L' in 'Playerline' to see how that compares; respectively.
From a style perspective, we're ultimately looking for our logo to be simple, clean, compelling... think Fortune 100 companies that traditionally have engaging design elements, i.e.: Apple, Nike, etc.. We love the simplicity of these brands, and our ongoing service offerings will always be built with 'simplicity' as a principle. Therefore, if there is a small icon or illustration that truly complements the brand Playerline... definitely include it, we're looking for creative ideas.
At the end of the day... we're building a trusted relationship with our community, and we're looking for our logo to convey that we're the World Standard in delivering a reliable and engaging Fantasy Sports experience.
Playerline's target audience is approximately ~30 Million people that play Fantasy Sports. The largest segment within this audience are Adult males... 18 to 49 years old.
We are primarily focused at the domestic US audience today (football, baseball, basketball and hockey), although we are looking to expand globally and broaden coverage across other professional sports as we move forward.
We plan to include our logo in everything that we do:
- Prominent Website with High Traffic
- Trade Show Booth
- iPhone/Android Web Applications
- E-mail Correspondence
- Standard Marketing Materials & Signage
Please note - do not rely on the information and/or service that is represented today at Playerline.com.... that experience and offering will significantly change contingent upon the pending re-launch.
The files we will require are:
- Print file format - .ai (CMYK)
- Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo