Logo Design for OkayBabies

OkayBabies

OkayBabies uses technology to help ensure your babies are OK! It will launch as an Internet service that keeps parents and care givers up to date on news and recall info about the baby products they use everyday.

The service will leverage a rating system depicted by a smiling baby (use this product), neutral baby (neutral), and crying baby (don't use this product). The logo should incorporate at least the smiling baby and leave a design path to the neutral and crying baby. The babies should be able to stand alone as badges and scale down well. My target is connected parent, primarily moms between the ages of 18-40.

The logo should be hip and appeal to the connected parent. I like the logos for the following companies:

http://www.thenaturalbabyco.com/

http://woodwarddesign.ca/blog/wp-co…o_rgb2.jpg

http://www.oberholtzer-creative.com…i_logo.jpg

http://www.babycenter.com/

http://www.brandsoftheworld.com/logo/pampers-4

The brand attributes that should be conveyed are honesty, security, and playfulness. I am not looking for a comic strip style of design - looking for a more mix of classic and web 2.0 design integrating iconography that can be used in the rating system.