Our company will be about the new rules of marketing. That's also the reason why we will have the logo designed by an online contest. How could we give advise on social media to large companies if we don't use it ourselves :-)
Optimizing the internet platform on sales and communication will be our business. A large part is consultancy, but there is also a project management side, so we hope not only to create great ideas, but also help them really getting started at the companies we work for. Our tagline will be "improving your online business" (not to be mentioned in the Orange Valley logo).
The company will start with 3 business units:
/conversion (conversion optimization: getting more people who get in touch with a company on an online platform to better reach their intended goals. Improve online service levels and sales using tools from usability testing to multi variate testing).
/socialmedia (social media: helping companies to communicate with their customers online. Learning them to listen and talk using social media tooling. Customer feedback management, stimulating word-of-mouth, co-creation, but also optimizing internal communication, breaking down walled gardens).
/projects ((internet marketing) project management). Making sure that everything we create will be executed in the best way.
The company has 3 partners and we will hire 1 leading face with (online) authority for every business unit (which than will grow with more people). More business units in the future is a possibility. The company will also represents some unique products and methods.
We stimulate knowledge sharing. Each employee will get an average of 1 day a week to share knowledge (and create authority) by publishing (blogging) and organising events. We also stimulate the employees to spend some time in a year on volunteer work (in company time), just to do more than making money and investing some well paid consultancy time back in the world.