Snap provides a revolutionary software thats makes CCTV easy to use.
CCTV systems with lots of cameras can be very confusing and difficult to use - difficult to know which camera to view, navigate from camera to camera, difficult to manage an incident, difficult to create video evidence and difficult to share that evidence.
Snap makes using CCTV fast, easy and certain.
Snap makes a seismic difference - its a Formula One moment - its as different as you and I getting one tyre changed in 20 minutes vs Lewis Hamilton getting all 4 changed in 5 seconds
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We sell to businesses. We need to target the owners, managers and users of CCTV systems. Initially large high profile security systems eg in airports, railway stations, government etc. But later we want to be mass market ie retail, schools - anywhere with more than say 30 cameras where they are infrequent users and will need help to manage an incident when it finally happens. Audience is very largely male, usually 30-50 yrs old. Usually not very technical. Generally conservative - will value reliability / certainty over leading edge functionality. We also need to appeal to decision -influencers eg government, police, system integrators, distributors.
We have a current slogan - "Snap - Take Control" - its probably OK but we are reviewing.
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