We are a start-up company that has a vision: to be a money engine for social causes. We are a software company.
We are dedicated to using our success to leave the world a better place. We have established a trust fund that will put a percentage of all our earnings into. Our employees choose charity organizations that fall into one of 4 categories of causes - poverty, hunger, epidemic disease or racism - and those organizations are given money quarterly. We also allow our employees to donate some of their work time to local charities that fall into these categories so it isn't just money but our lives we give. Our mission is to create amazing products and encourage this generation to "Enteractivity" with our world. Let's leave it better than we found it.
Cuéntanos a qué tipo de público quieres llegar
Our target audience will primarily be the younger generations. (13-35 years old) Software solutions ranging from social media to other internet software. Our target audience is going to be technically savvy, ambitious and connected.
What we need is a logo that is energetic and fun while promoting a social conscience. Something that conveys this generation "Entering into activity." it needs to be delivered in either Photoshop or Indesign formats as well as jpg and PDF formats. It needs to be a high enough resolution to be used on everything from business cards, stationary and websites to larger printouts such as posters. Ideally it should look good in black and white as well.
I have loaded an image we put together that was a first shot at something useful. It isn't what we ultimately want, but the design element we liked about it is that the "E" and the "G" looked somewhat like an infinity symbol and thus promoted our focus on thinking about long-term. But feel free to move completely away from this or to use it and just make it better. This is only to be used as a starting point.
Please let me know if you have any other questions.
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