Locals2Locals are a group of businesses based in the North Shore region of Sydney, Australia. The group aims to increase it's profile within the local community to generate more referral business for the group members.
The group require a clean logo design that positions the group as a trustworthy and reliable group of businesses that serve the North Shore region in Sydney.
The logo will become the symbol of the group and be used across print and websites.
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The market are consumers aged 30-60 years old that live in the North Shore region in Sydney. We are targeting consumers that want to use reliable businesses in the local area. The audience is equally male and female.
This market want to use local businesses for their reliability and service offering to the local area.
Sydney's North Shore is an affluent area with, leafy, tree lined suburbs and above average incomes from the normal Australian population.
The logo requires the following:
Tagline: Keeping Business Local on Sydney's North Shore
The tagline must be incorporated within the logo.
The logo needs to create a sense of keeping business within the local community and be friendly and welcoming to those who see it. We are also looking for a clean and professional design.