ubu is a line of handbags for girls age 8-12. Each bag has a custom medallion on the front that can be swapped and traded with friends. There are thousands of medallion designs and colors to choose from. The bags are small enough to wear on your hip, but large enough to carry daily essentials. Our mission is to help young girls gain confidence by letting them know that they should always be true to themselves. That's why we say, "You Be You"… ubu!