Big Block Deals brings value home. Simply, users get the best service at the best price at their home. The site enables service providers (lawn care, plumbing, pool services) to offer discounts to consumers based on where consumers live and how many people can sign up for the deal.
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1/2 of the users will be home owners 30 - 70 years old. Target user is 35 - 50 and will be experienced with the web. Household income over $120K
The other 1/2 of the users will be small business owners that will be 20 - 55 and have some web experience.
If we can get the slogan "Bringing Value Home" incorporated that would be great.
I do like the "web 2.0" monochromatic and simple look.