We provide "control" of a business' energy ('kilowatt') consumption via real time measurement. We reduce a business' energy costs by 30% while more importantly providing a typical annual return on our clients' investment of 45%. "Green is good" but we know it needs to make smart business sense first.
Our motto is "You can't manage what you can't measure."
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Our clients are larger businesses and municipalities. Needs to convey professionalism, not "cute." I'd like for it to be simple, solid, clear, and give a since of technological innovation.
Ideally is able to convey, with the following priorities, that we are about:
1) "energy (kW)",
2) controlling energy (through measurement),
3) saving a lot of money, and
4) being "green" (stewards of environment).
I realize that keeping it simple will likely allow only 2-4 to be conveyed. I doubt that more than 3 colors is appropriate, even then only 2 dominant colors is likely best (Black/Yellow and maybe red for the energy part).
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