My company is a hat company that sells patriotic looking camo baseball hats, where for every hat purchased, one is donated to an active soldier (like Tom's shoes, except for hats).
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We want to lure in the customer right away with a feeling of remembering what our troops are fighting for overseas and what it means for them to be fighting for our freedom. That being said, we want as patriotic a logo as possible, and we were also brainstorming a black silhouette of a soldier saluting in the logo (that's just 1 idea)...One thing to remember though, is that the logo will be on camo hats, so it has to be a logo that is able to look good in stitching on baseball hats in terms of its complexity, but will also still look great on a webpage, business card etc. We are saluting the brave, and we want the logo to give off that feeling.