New company providing an internet based coaching service to help business (in particular sales) people increase their resilience, keep bouncing back and be more successful.
Operating as a paid subscription service the users create their own tasks and exercises and are coached through them by the system whilst it also teaches them about the psychology of personal motivation and overcoming challenges in their work.
The site will use video extensively to case study characters as they progress through the material.
http://www.antcoach.com (not created yet)
The brand will be professional, distictive, memorable and entertaining, appealing to a target business audience aged 25-45, predominantly well educated, mainly male.
The 'ANT' in antcoach.com has two meanings; one is an acronym for automatic negative thoughts, the other is the creature. The coaching helps users identify and squash 'ants' and the ant creature device is used in the web site in various ways and in viral marketing.
The company is created by a sales psychologist and academic psychologist.
vector format as produced by Adobe Photoshop
tagline - 'Building your resilience' to be possibly incorporated in the logo.
Colours - up to you, but should be bold and attention grabbing
Style - usable in all media ie web, print, posters, etc
Device - to use some aspect of an ant in the imagery
Animation - possible option to animate the logo.
Options at extra cost ;
- to create an animated ant for further use in the web site, eg crawling around the screen following the cursor or used in a viral game.
- animation to make the ant talk
boring, predictable, too fussy,