Wallace Risk Solutions
Insurance broker setting own practice, attempting to offer something new to business owners around the age of 30. Has to appeal to generation X but not discount the baby boomers. I want the logo to satnd out when in the company of other Australian based brokers
New and existing markets many of which has an identity that is old and stuffy. I want to look new and fresh in a traditionally conservative market.
I do not was a complex logo, simple clean lines with colours that stand out without looking fluorescent. Green, blues orange and red are all colours that appeal. I am happy to be guided in any direction. Clean, simple and fresh it the look i want.