AirHeads takes the traditional trampoline and transforms it into a family entertainment & fitness destination where toddlers, teenagers, young adults and adults of all ages can enjoy an affordable, fun, and unique experience.
Click here for a brief 30 second video showing a related model in action:
This is a growing space in the US with an opportunity for a leader to emerge. We are building the first location and want the environment to be fun & "sporty" for our audience, feel comfortable and safe for parents & families, and it's important the location and brand look like a franchise from day one.
Our target audience will be from ages 10 to 17 with a secondary demographic being toddlers/ younger children & younger professionals.
Here are some of our overall requirements and are open to your ideas as well:
*The overall look needs to be fun and be representative of a Family Entertainment Center.
*We have developed the tagline: Funny Name. Serious Fun. and are open to including within the logo as a secondary point.
*See Color Combo we would like to see in the attached files, but are open to other ideas.
*Our brands look must be inclusive so that our broad demographic of toddlers, teens, adults, etc. will feel comfortable and be engaged. If the look is too "kiddy", it will really hinder the teenager and adult demographic as an example.
*The logo must have a retail presence and be crisp and sharp to the traffic driving by.
*We would like for an icon to be incorporated into the logo that could be potentially be used as a stand alone mark in our location or other branding efforts.
*Of course the word Airheads has a certain connotation to it, so the goal is to position Airheads as not just an attractive venue for children and families to go to, but also we want to coin those who jump on the trampoline courts as "AirHeads" themselves.
*No references or looks to the normal definition (clueless) of an airhead.
*We will be using the logo on T-Shirts, our Wall Decor, Flyers, etc, so please keep the versatility in mind.