We are a surf and skate board inspired store selling apparel, shoes, and accessories to male and female teens, young adults, and the young at heart. We are similar in concept to Hollister, Aeropostale, American Eagle, Hurley, Volcom, Roxy, RipCurl, Vans, and etc.
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Our target audience is mostly teens and young adults who like brand image clothing such as Hollister, Aeropostale, American Eagle, Hurley, Volcom, Roxy, and Vans just to name a few. We are looking for a logo family that includes a primary store logo, a simple font logo, and a symbol (icon) that represents our brand. Our name is "American Shore Trading Company" but we place emphasis on the two words "American Shore" with "Shore" being the primary word of the two. One idea is to use the letter AS for a symbol. Think of skate ramps and wave curls. The symbol needs to be cool and something that a teen would wear on a t-shirt or hoodie. Examples are the H in Hurley, the O in Oakley or the wave symbol by RipCurl. The font logo and symbol should be simple. In fact, if you look at the Hurley logo and the way they do t-shirts it simply a font that can be changed to different colors. We will use combinations of the name and symbol on t-shirts. We are open to creative ideas on all of the above. Just needs to be somethng cool, modern that appeals to teens and will be an image that teens will wear at school, skateboarding, to the beach, etc.
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