- The need in the diaspora to fulfil a supply gap amongst immigrants from African countries, who would love to stay connected to their African heritage and culture through the clothes they wear, as well as promote African culture in the diaspora.
zuvaa.com, rosewe.com, ericdress.com
- Promote African culture to the rest of the world by showcasing the best of African fashion.
Adjectives to describe our brand:
- Adventurous, Trendy, Colorful, Thought Provoking
- gender neutrality
- primarily 18-45 years old
- median household income: $50k – $75k
1) As a customer of Safari Style, I would like to buy clothes made in African prints within a price range of $30-$80 depending on how complex the design is. I like wearing those kinds of clothes for casual outings and it will be great if I can get the perfectly fitted outfits within 3 weeks of ordering them.
As a potential customer, I would like to have clothes custom made for me in African Prints such as Ankara, Woodin or Hollandaise. Price should be between $100 - $150, should be delivered within 2 weeks. I want these apparels because I love to promote my African heritage when I go to church, work or attend family functions/events.
As a potential customer, I would like to buy African prints in the price range of $30 - $50 because I like wearing them to events and gatherings with other people of African heritage.
2) Africans in diaspora, especially those that were born in Africa, would like to maintain a sense of identity based on the style of clothes they’ve identified with as they grew up in Africa. To maintain a mental connection to Africa most of them attend events and gatherings i.e. churches, school alumni associations, families, with fellow Africans. For these events the style of dressing and cuisine provides the biggest opportunities to identify with their African heritage.
Safari Style seeks to cater for this demographic by providing a platform to allow Africans in diaspora express their African heritage based on their style of clothes for themselves and their immediate family members. The site will feature modern styling of clothes for men, women and kids using African prints like Ankara, Woodin, Kente etc.
3) I am an African American, I am black and can’t deny my African roots even though I have no real connection to Africa except my skin color. There are a lot of people like me in the USA, Caribbean Islands, South America & Europe and we often look for opportunities to establish our African heritage. Clothing and fashion provides a good opportunity to establish such identity for me and my family, but I don’t know how to go about getting some of the colorful clothes that Africans wear.
I seek a store (online or otherwise) where I can source modern style of clothes for men, women and children made with the bright and colorful African prints. I would be delighted to be able to browse different African designs of ready-to-wear clothes online (web/mobile), select the appropriate sizes based on standard US/EU sizing and place orders easily.