Entrepreneurial MBA student, MIT Engineer, and Small Business Owner team up to launch social experiment website to promote altruism, create a greater social good, and help unemployed individuals and college students in several ways. Our experiment/algorithm was inspired by the psychology behind why humans collaborate, the classic childhood book The Giving Tree by Shel Silverstein, the movie Pay It Forward, and our commitment to promoting altruism/social entrepreneurship.
We believe people naturally want to help others and be helped themselves. We believe if given the proper platform, most people would like the opportunity to create their own butterfly effect/movement to see how far one act of kindness will travel. How many lives can you change or how many people can you help through your actions? We believe there are at least 1 million people in the world that support our mission/movement. Success is sexy, collaboration is contagious, lets help each-other succeed!
Our target market is threefold: 1) Idealistic college students that are looking to collaborate with their peers, make a difference in the world, boost their resume and/or fulfill Greek life philanthropy requirements. 2) Unemployed individuals, specifically the 14.2% of Americans ages 18 to 29 that were unemployed as of November 2010 that are looking to showcase their skills/network to find new job opportunities and make some money in the process to help mitigate their stress. 3) Altruistic celebrities/athletes that are looking to increase their philanthropic efforts and make a difference in peoples lives..
We would like a logo that represents our social experiment/website, AltrUhelp. It can also be written as AltrUHELP to emphasize the "U HELP" in promoting altruism.
We would like the logo to incorporate a tree either in the "A" of AltrUhelp or the tree can be above or next to the entire word. The logo should remind people of the childhood book "The Giving Tree." The logo needs to inspire people to be more altruistic to help others. Maybe write the name AltrUhelp in the roots of the tree or branches. The tree is a metaphor for the butterfly effect you create when you help someone. One act of kindness starts the growth of your tree (network) and the more people that pay it forward after you, the more branches/bigger your tree will grow. Be creative.
Adjectives we would like the logo/colors to evoke: Inspiring, Uplifting, Inviting, Emotionally Fulfilling, Community, Collaboration, Motivating, Pleasure, Positive energy.
We want something unique that stands out. If brand recognition grows, we want to be able to only show the image of the Tree without text like the Nike or Apple logo. The image of the Tree will be printed on business ties for executives, t-shirts for college students, cards, and more.
We will require a Print file format and Web file format. Attached are several previously made logo designs for sale on 99designs.com that we found intriguing.