Ideally, the logo should convey the central idea of the service:
You tell us what types of causes you want to support and we will recommend specific pre-screened charities and/or non-profits for you to support. We also divvy up your funds each month so that you are only delaing with one organization.
So, it is like a machine where your input is preferences and desires. The output is a packaged group of suggestions and easy way to accomplish your goal of effective giving.
The logo should reflect this in a straight forward fashion. We do not want the logo to be too pastel or mushy.
Logo should incorporate tag line [intelligent giving for a better world] and be provided with tag and without tag and also just tag alone.
Please provide print quality as well as web quality versions of the artwork in various formats including EPS, jpeg and any others you might recommend. Depending on the design, we may require the logo with a transparent background.