Dealicacies is a group buying website that brings delicious food to frugal foodies. Designed to connect artisinal food and wine producers with food lovers across North America, Dealicacies offer deep discounts on small batch hard to find gourmet foods. In doing so we help those with great palates but poor access to great food, as well as those making great food looking for new customers.
The target audience is what we call the "frugal foodie." This person is: A woman, 24-55 years old who lives in an semi urban environment with a professional job but who does not have access to artisnal food producers. Think about a young professional woman in a city like Cincinnati that has good paying jobs but does not have the access to specialty foods like a larger city like San Francisco or New York would have.
We want a fun eye catching logo that communicates the following brand attributes: