i am targeting the general public.
The name Groove has a meaning which means trench, ditch, etc which is related to plumbing, however the name has asubtle meaning of being fashoinable, grooooovy, hip, up to date etc.
i have an idea of having the 'u' in plumbing being used as a dance floor for groovers as in being a dance floor. though may not work.
sample slogans in which i am only half finished are
"if your not using the Groove, then your not in the groove" doesn't really flow, but you may get the right idea of how i am trying to have the name make the business more catchy to the general public.
the market is targetring Sydney, Australia. So there for an up to date market.
i also like the environmental feel to it. must have a tree or pond/lake, water drop, reflection under the logo.
using the letters GP is good.